Liberation Group Website and Facebook Apps

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Project Details

Due to the nature of a multi-business website, a large focus was placed on the initial site mapping and architecture stages to create an online platform that could house information consistently for the brewery and pubs through to the Victor Hugo and BuckTrouts drinks outlets. This was then followed through to the design stage with the need for a 'group' design framework that could be easily adapted for the individual businesses own brand guidelines.

During the website build we created the ability to easily match relationships between pubs, offers and beers across the website and then automatically filter this data out to the different duristictions, to provide relevant and related content to the viewer of the website. 

With a growing following and activity on Facebook and Twitter, we ensured that all areas on the site could be easily shared on social platforms while also updating their Facebook platform to pull through key information from relevant sections of the website. Content including offers, beers and pubs are stored and easily managed by one content management system and distributed to both the website and Facebook profile.

Testimonial

"The guys at Switch Digital worked quickly and efficiently at delivering a fantastic website for our group.  We have wanted to bring all of our brands together, in one style and in one place, for some time now.  This is stage 1 completed, next stage will be an e-commerce site for our drinks businesses.  I am really looking forward to working with the guys going forward, they have been so helpful every step of the way. With this site we are now able to deliver the same level of service and interaction with our customers who visit us online as those who go into one of our pubs, bars or eateries."

Jo Reed, Group Marketing Manager