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Project Details

The first stage of the build was to convert the key screen designs into HTML5 and CSS templates before integrating these into our SiteBuilder content management and e-commerce platform, configured to support mult-level categorisation, multi-SKU product lines with multiple images, promotional codes, tax rules and multiple delivery options.

We then integrated the website with their existing MiniPOS stock and order system so product and pricing informtion is always synced between the physical and onlne stock. We also integrate the website with their choosen payment provider, WorldPay.

On the digital marketing front we completed an audit of competitor sites to highlight opportunities with particluar categories, products and brands. From this research we created an initial search engine optimisation base strategy and provided the client the tools and training to build and communicate a client database via eDMs, Facebook, Twitter and Google Ads.

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