We implement 'white hat', long term, effective activity that ensures your website appears in the top rankings in search results.
The results from SEO activity can take time, especially if you are competing in highly competitive markets. With solid planning and our state of the art analysis tools, we can help you implement a robust SEO strategy that consistently outperforms your competitors.
Switch Digital can audit your website and produce detailed recommendations on how you or your technical team can optimise your website to ensure search engines can find and rank your pages, which in turn, means prospect customers will find your site.
If you already know what search terms / keywords you want to go after, we can tell you how you rank against your competitors and will even provide you with recommendations on how you can improve your position.
Search engines are looking for specific SEO code, to help them find and rank your site when users search. However, you have to remember that your Website is there for your customers and you have to deliver a positive user experience. We can also audit the usability of your site, the aesthetics, tone of voice and navigation.
Content and accessibility are the foundations for solid SEO.
Keyword Strategy
We can help you find the keywords to secure the best positions possible in the major search engines. We will analyse your competitors' sites too and tell you what keywords they are using and how they rank so you can outperform them and differentiate. More importantly, we will help you plan an effective SEO strategy that ensures users find you and your products when they use the major search engines.
Finding the right keywords and building your digital marketing strategy around them is fundamental to effective SEO.
Popularity / Relevancy
Also referred to as Page Rank, a website's popularity, importance and relevancy, will also dictate how high a search engine will rank your pages relevant to search terms. A major part of how search engines calculate this popularity and relevancy is based upon the number and quality of sites linking to yours.
For example, if a site selling tennis shoes has thousands of tennis shoes-related sites linking to it, a search engine will assume it must be popular, important and relevant in the world of tennis shoes.
Search engines also reward sites that provide up-to-date, consistently relevant information.
We can help you identify the links to go after, we can go after them for you and we can even help you produce the consistently relevant information on your blogs, in external articles and/or across your social media footprint.
Social Media
Google has now confirmed that social media backlinks (Tweets, shares and Facebook updates) are the capstone of solid SEO.
At Switch Digital we believe social media provides an incredible platform for brands to interact with consumers and build loyalty - but requires careful planning, monitoring and controls to be truly effective.