Are you using your contact list effectively? Have you integrated your website with your EDM process? Do you really understand the key legislation relating to email newsletters?
Understand how to manage your database with the key service providers, clean your data, abide by the current legislation, build your newsletter templates and send out your first campaign.
Learn how to A/B split test your campaigns to optimise conversions. Learn how to leverage the reporting and analytics to reduce spam reporting and win more business and clicks.