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Jersey Heritage Website and Facebook Apps - Case Studies - Switch Digital Agency • Digital Marketing & Technology

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Project Details

The initial project saw Switch Digital work closely with Jersey Heritage's brand agency to implement a multi-layered web site that focussed on their three defined user groups - researchers, locals and tourists. Our main role was in the integration of the design and the configuration of the our SiteBuilder content management system.

We have since implemented many small user and performance enhancements including a new events calendar, Collections section, eDM system and in 2010 worked the new 'Visit. Stay. Belong.' branding elements into the exisiting website structure. 

More recently in 2012 we built and integrated an online membership feature enabling people to purchase or gift a membership via credit card payment, monthly or annual direct debit. We have also, alongside their communications agency, just developed an launched a suite of Facebook Apps that automatically pull data from the website content management system displaying key desination, facility and membership information directly inside the Jersey Heritage Facebook profile.

Results

"Joined up thinking through our marketing and PR campaign the work Switch Digital has implemented to our website has undoubtedly enabled us to achieve and surpass both our marketing and membership objectives. Our approach is to ensure that all our campaigns are backed up by a measurable website and online presence – in 2011 we reached our membership and admissions targets and obtained CIM recognition for our campaigns."

Testimonial

"We needed a web site that not only looked great and was easy for the user to navigate, but we needed a web site that could be updated with ease. The response to the brief was excellent, we now have a web site that delivers on everyone of those requirements. Throughout the build and the development process Switch Digital were on-hand to help and give advice, developing new aspects to the web site including a diary listing. Since the go-live Switch Digital have helped again and again and their support has been second to none."

Helen Gray, Marketing Manager

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