Digital Marketing Training

By the end of the day, attendees will:

• Understand the premise of digital footprint management
• Know how to turn their digital footprint into virtual assets
• Understand Search Engine Optimisation (SEO)
• Have gained an insight into PPC and Google Adwords
• Have access to case studies on effective Social Media Marketing
• Understand the planning, implementation and measurement of digital marketing

The course is highly participative and interactive with group discussions and activities.

Workshop Content:

• Digital Marketing & Digital Footprint Management
• Website optimisation
• Search Engine Optimisation (SEO) 
• PPC & Search Marketing
• Social Media Marketing (Facebook, Twitter, LinkedIn, Foursquare, YouTube etc.)
• Digital Reputation Monitoring
• Google Analytics & Webmaster Tools
• Electronic Direct Mail

The course can be delivered in your premises or we can arrange for external facilities (additional fees will apply).

All courses are delivered by Justin Thorne, our Digital Marketing Director, who holds a Masters (sc.) in Marketing and the Postgraduate Diploma in Marketing. He has been lecturing/teaching for over six years and is an expert tutor for the CIM and the CAM Diploma in Digital Marketing. He has lectured on the topics of Digital Marketing, Social Media Marketing, Marketing Strategy, Marketing Research, Communications, Analytics and Mobile Marketing in the UK, the United States and The Middle East.