Social Media Training

By the end of the day, attendees will:

• Understand the rise of the social media
• Be able to define the benefits of using social media marketing
• Be able to contextualise the relevant marketing theory
• Have access to case studies using the various social media including Facebook, Twitter, Foursquare, YouTube, Blogs and others
• Have contextualised digital reputation management
• Learn the top 10 uses for social media
• Dispel the myths of social media marketing

Workshop Content:

CONTEXT

• Social Media Zen
• How SMM fits into your broader strategy
• What is Social Media?
• Social & Spatial Networks
• What are the benefits of SMM?

MARKETING THEMES

• Contemporary consumers
• Contemporary marketing
• Source credibility
• Reference groups
• Online relationships
• Social networks & virtual word of mouth
• Discussion forums
• Negative word of mouth

CHANNELS

• Social networks
• Blogs
• Micro blogs
• Content sharing
• Reviews
• Social Video
• Group discounting

MEASUREMENT & MONITORING

TOP 10 USES FOR SOCIAL MEDIA

SOCIAL MEDIA MYTHS

The course can be delivered in your premises or we can arrange for external facilities (additional fees will apply).

All courses are delivered by Justin Thorne, our Digital Marketing Director, who holds a Masters (sc.) in Marketing and the Postgraduate Diploma in Marketing. He has been lecturing/teaching for over six years and is an expert tutor for the CIM and the CAM Diploma in Digital Marketing. He has lectured on the topics of Digital Marketing, Social Media Marketing, Marketing Strategy, Marketing Research, Communications, Analytics and Mobile Marketing in the UK, the United States and The Middle East.